New policy to provide clear guidelines for communication

Vhembe District Municipality Communications Manager, Mr Matodzi Ralushai (left) shakes hands with the Communications Manager of Musina Municipality, Mr Wilson Dzebu after a successful meeting to develop the communication policy of Musina Municipality. Vhembe District Municipality Communications Manager, Mr Matodzi Ralushai (left) shakes hands with the Communications Manager of Musina Municipality, Mr Wilson Dzebu after a successful meeting to develop the communication policy of Musina Municipality.

The Communications Manager of Musina Local Municipality, Mr Wilson Dzebu said the municipality is committed to two-way communication, building relationships with its internal and external stakeholders and to form partnerships with the public and private sector. He was addressing communicators from municipalities, ward committee members and representatives of community stakeholders during the development of the municipality’s communication policy. The draft policy was presented to the participants who made inputs during the meeting.

Dzebu says the purpose of the policy is to provide clear principles and guidelines for communication in the Municipality. “We have an effective communication strategy that has been adopted by the municipal Council but we felt that we should develop the communication policy to complement the strategy.”

He says the draft communication policy has already been distributed amongst councilors and municipal employees who have already submitted their inputs.   “With the availability of a communication policy, the different roles and responsibilities within the municipality's communication are made clear, what is communicated, and by whom. This policy will ensure that communication takes place in a coordinated and uniform way.”

He added that the communication policy seeks to ensure that the Musina Local Municipality acknowledges the importance of communications as a strategic management function and as an integral part of its daily functioning. “It demonstrates that the Municipality is committed to a transparent and effective relationship with its internal and external stakeholders and will do so by a process of consultation and information dissemination. The Municipality acknowledges that it has a responsibility to inform its internal and external stakeholders of identified issues, challenges, progress made and results achieved in addressing its mandate. This has to be done in an accurate, timeous, relevant and understandable manner to ensure that it reports its achievements and challenges with regard to its mandate. The municipality must also ensure that it is visible, accessible and answerable to the public it serves.”

Dzebu says the inputs made by the participants will be consolidated before the policy is adopted by Council to become a working document.

Meanwhile, the Communications Manager of Vhembe District Municipality, Mr Matodzi Ralushai said it is the responsibility of the district to support local municipalities. “The draft communication policy presented here today is brilliantly crafted and well researched. We are very pleased by the commitment and impressive work of the Musina Municipality communications unit and we will continue to give them full support. We hope other municipalities will learn from them that team work breeds success.”

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